“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Magic: “The power of apparently influencing events by using mysterious or supernatural forces.” – Google From the very beginning of international trade, the allure of goods from far away lands have piqued imagination, loosened purse strings and brought wealth to their providers. Customers – both consumer and B2B – still seek the latest technology products based on high quality and high value. While a challenge to manage brand, product and price strategies in your home country, consistently managing product and market strategies in multiple countries against new

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