Tags: advanced technology, B2B, consumer, global, high technology, international, marketing, product management
Introduction: The Magic of High Tech Product Marketing and Management
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Magic: “The power of apparently influencing events by using mysterious or supernatural forces.” – Google Welcome to my first blog. In my weekly blog, I will discuss: – Core marketing and product management principles, – Changing global market influences, – Challenges for the marketing or product manager, – Tools and resources available to assist in navigating the international market. I will highlight the international marketing magic-makers, the clever, and the innovators. For those in small and mid-size companies, I will show that not even