“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke
Magic: “The power of apparently influencing events by using mysterious or supernatural forces.” – Google
Welcome to my first blog. In my weekly blog, I will discuss:
– Core marketing and product management principles,
– Changing global market influences,
– Challenges for the marketing or product manager,
– Tools and resources available to assist in navigating the international market.
I will highlight the international marketing magic-makers, the clever, and the innovators. For those in small and mid-size companies, I will show that not even the big companies get it right all the time.
From the very beginning of international trade, the allure of goods from far away lands have piqued imagination, loosened purse strings and brought wealth to their providers. Customers – both consumer and B2B – still seek the latest technology products based on high quality and high value but from a multitude of outlets, including brick and mortar and on-line.
While a challenge to manage brand, product and price strategies in your home country, consistently managing product and market strategies in multiple countries against new competitors and through multiple channels can be overwhelming. Without slight of hand or smoke and mirrors, your product can still rise above the noise.
Please join me in discussion and exploration of the “magical” ways to influence and succeed in the challenging global market for advanced technology products and services.