“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke
Magic: “The power of apparently influencing events by using mysterious or supernatural forces.” – Google
From the very beginning of international trade, the allure of goods from far away lands have piqued imagination, loosened purse strings and brought wealth to their providers. Customers – both consumer and B2B – still seek the latest technology products based on high quality and high value.
While a challenge to manage brand, product and price strategies in your home country, consistently managing product and market strategies in multiple countries against new competitors and through multiple channels can be overwhelming. Without slight of hand or smoke and mirrors, your product can still rise above the noise.
Please join me in discussion and exploration of the “magical” ways to influence and succeed in the challenging global market for advanced technology products and services.