Strong brand recognition and brand equity are key assets for any organization as they can provide greater customer loyalty, increased profitability and competitive advantage.
A brand or product management plan is the strategic foundation that:
- Communicates identity, vision, positioning, quality, and differentiation
- Ensures that the brand or product voice, message and image are consistently executed
- Maximizes volume and profitability across all channels
Whether building a new brand, refining or renovating an existing brand, extending a national brand to a global brand or measuring brand contribution, Feuerbach Marketing can assist in building an effective customer-centric branding program for the company, product line, product or services.
Feuerbach Marketing can provide:
Assessment of existing brand or products
- Market awareness, brand loyalty, and customer perception compared to product messaging, positioning, features/benefits and customer satisfaction
- Competitive status
- Pricing, profitability, performance, and product mix evaluation
More Information:
Contact us today to learn how Feuerbach Marketing can support your global product and brand management needs: |
Marketing plan creation for existing or new products/new markets
- Objectives to maximize profitability, growth and customer satisfaction
- New product development, launch, and product marketing roadmap
- Competitive research and planning
- Pricing strategies and recommendations
- Partnering and channel strategies
- Promotion planning including creative development, product/brand identity development, media, event planning, marketing communications, & sales tools
All plans I develop are actionable and include
- Reporting and analytics, including ROI measurement recommendations
- Tactical implementation plans