Strong brand recognition and brand equity are key assets for any organization as they can provide greater customer loyalty, increased profitability and competitive advantage.   

A brand or product management plan is the strategic foundation that:

• Communicates identity, vision, positioning, quality, and differentiation
• Ensures that the brand or product voice, message and image are consistently executed
• Maximizes volume and profitability across all channels  

Whether building a new brand, refining or renovating an existing brand, extending a national brand to a global brand or measuring brand contribution, Feuerbach Marketing can assist in building an effective customer-centric branding program for the company, product line, product or services.

Feuerbach Marketing can provide:

Assessment of existing brand or products

• Market awareness, brand loyalty, and customer perception compared to product messaging, positioning, features/benefits and customer satisfaction
• Competitive status
• Pricing, profitability, performance,  and product mix evaluation

Marketing plan creation for existing or new products/new markets

• Objectives to maximize profitability, growth and customer satisfaction
• New product development, launch, and product marketing roadmap
• Competitive  research and planning
• Pricing strategies and recommendations
• Partnering and channel strategies
• Promotion planning including creative development, product/brand identity development, media, event planning, marketing communications, & sales tools

All plans I develop are actionable and include

• Reporting and analytics, including ROI measurement recommendations
• Tactical implementation plans