Global Product & Brand Management

 

“… your industry is constantly moving, and we must create products for where the market will be tomorrow, not where it was yesterday.” – Marty Cagan, Author and Partner, Silicon Valley Product Group. 

PRODUCT MANAGEMENT
A new product may begin with just an idea but it requires a strong, collaborative, cross-functional team – big or small – to realize it.  It must solve problems, even if the customer does not recognize it as a problem until you show them a better way.  Beyond features, a product requires a strategy, market understanding, and a roadmap to meet future needs – not today’s or yesterday’s.

At Feuerbach Marketing, we can provide product management support for:

  • New product development
  • Product management throughout the lifecycle
  • Pricing, profitability, performance, and product mix evaluation
  • Strong communication and team building with cross functional and multinational teams
  • Agile, SCRUM, stage gate and waterfall methodologies
  • Market research (customer, segment, industry, market, competition, etc.)
  • Strategy recommendations based on research findings
  • Roadmap development
  • Risk assessment (value, usability, feasibility and business viability)
  • Sales tool development and training
  • Marketing communications
  • Product launch

BRAND MANAGEMENT
In addition to a strong product, brand recognition and equity are key assets for any organization as they can provide greater customer loyalty, increased profitability and competitive advantage.   A brand management plan is the strategic foundation that

  • Communicates identity, vision, positioning, quality, and differentiation.
  • Ensures that the brand’s voice, message and image are consistently executed.
  • Maximizes volume and profitability across all channels.

Whether building a new brand, refining or renovating an existing brand, extending a national brand to a global brand or measuring brand contribution, Feuerbach Marketing can assist in building an effective customer-centric branding program for the company, product line, product or services.

Feuerbach Marketing can provide:

  • Assessment of existing brands
  • Market awareness, brand loyalty, and customer perception compared to product messaging, positioning, features/benefits and customer satisfaction
  • Competitive status

All plans I develop are actionable and include

  • Reporting and analytics, including KPIs and ROI measurement recommendations
  • Tactical implementation plans

 

More Information:

Contact us today to learn how Feuerbach Marketing can support your global product and brand management needs:

judy@feuerbach.com