Win-Win Building Awareness in a New Market

Win-Win Building Awareness in a New Market

In my last blog, I talked about learning the social and cultural etiquette when marketing new or advanced high tech products or services into a foreign market. So how can marketing better understand these social and cultural influences, as well as the needs specific to a new, foreign market where data is limited? Take a look at how a couple of strong brands approached one segment in a developing market with high growth expectations by 2020. In the mobile market, developing markets will offer the greatest growth opportunities as developed markets near saturation. According to the GSMA’s (Groupe Speciale mobile

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One Size Fits All

Let’s translate everything from our home market into the local language.  Then, the product is ready for international sales and the profits will roll in! Has this strategy ever worked?  Marketing books are filled with examples where it failed. Books, articles and infographics abound on the topic of business etiquette but what about the impact of social and cultural etiquette when marketing new or advanced high tech products or services into a foreign market? There are no neatly packaged infographics that will deliver the detailed information needed for a successful high tech product launch into a new foreign market.  It

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