One Size Fits All

Day: February 28, 2017

One Size Fits All

Let’s translate everything from our home market into the local language.  Then, the product is ready for international sales and the profits will roll in! Has this strategy ever worked?  Marketing books are filled with examples where it failed. Books, articles and infographics abound on the topic of business etiquette but what about the impact of social and cultural etiquette when marketing new or advanced high tech products or services into a foreign market? There are no neatly packaged infographics that will deliver the detailed information needed for a successful high tech product launch into a new foreign market.  It

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