Win-Win Building Awareness in a New Market

Month: March 2017

In my last blog, I talked about learning the social and cultural etiquette when marketing new or advanced high tech products or services into a foreign market. So how can marketing better understand these social and cultural influences, as well as the needs specific to a new, foreign market where data is limited? Take a look at how a couple of strong brands approached one segment in a developing market with high growth expectations by 2020. In the mobile market, developing markets will offer the greatest growth opportunities as developed markets near saturation. According to the GSMA’s (Groupe Speciale mobile

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