One Size Fits All

Month: February 2017

One Size Fits All

Let’s translate everything from our home market into the local language.  Then, the product is ready for international sales and the profits will roll in! Has this strategy ever worked?  Marketing books are filled with examples where it failed. Books, articles and infographics abound on the topic of business etiquette but what about the impact of social and cultural etiquette when marketing new or advanced high tech products or services into a foreign market? There are no neatly packaged infographics that will deliver the detailed information needed for a successful high tech product launch into a new foreign market.  It

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Introduction: The Magic of High Tech Product Marketing and Management

  “Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Magic: “The power of apparently influencing events by using mysterious or supernatural forces.” – Google       Welcome to my first blog. In my weekly blog, I will discuss: – Core marketing and product management principles, – Changing global market influences, – Challenges for the marketing or product manager, – Tools and resources available to assist in navigating the international market. I will highlight the international marketing magic-makers, the clever, and the innovators. For those in small and mid-size companies, I will show that not even

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